If you haven’t integrated any social media into your eCommerce website, I urge you to do so. Nearly two-thirds are likely to make a purchase if they got a referral from social media according to HubSpot.com, while 68% of Americans say that social media affects their purchasing decisions. Thus, if your marketing strategy is stuck somewhere, social media may be the solution.
Now let’s talk about how we can make use of social media on a WooCommerce website. It comes from very basic steps like placing a ‘like box’ of your Facebook fan page on the sidebarto more complicated ones such as login, check out, etc. Sounds nerve-wracking? Here come some the best WooCommerce social media plugins that could help you stay connected with your customers.
1. WooCommerce Social Login
Filling in information each time a purchase is made could take a lot of time. Why don’t we help our customers save a little time and make the login and check out process quick and sweet?
This plugin is developed by WooCommerce’s author WooThemes – hence it is fully compatible with magnificent features. Your customers can log in to your site using their Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, or Instagram accounts instead of creating a new user account credentials.
Pros: fully compatible, quick, easy, supports most major social media networks; accounts can be accessed even if social accounts are unlinked.
Cons: a little pricey ($79+)
2. Social Buttons for WooCommerce
This tiny plugin helps add Social Sharing Buttons like Facebook Recommend, Google +1, Twitter Share, etc. to a Products Page. So the customers who want to share the product with their friends can easily do so.
You can also select what buttons you want to display while setting up the product in case you want to disable any social buttons from being added to particular products.
Pros: easy to use, light.
Cons: still need to improve the design, a little pricey for a small plugin ($17)
3. Social Coupon for WordPress
Social Coupon for WordPress is a WooCommerce extension that allows you to easily add a social coupon system to your site that allows users to get instant discounts for sharing your pages. The plugin makes it super easy for you to gain thousands of new fans and followers for your brand, and increase your social media traffic.
Pros: build up fan base, free marketing through product shares, affordable ($22)
Cons: depends on the theme you use, you may have to tweak the code a little bit.
4. Viral Coupon – Like, Tweet or G+ to get a Discount
Make your eCommerce site go viral by offering your customers a discount if they Facebook Like, Google+1 or Tweet about your site. Viral Coupon integrates with WooCommerce to automatically apply a coupon if the user Likes or Shares your link.
Pros: coupon applied automatically when a user shares your product, customizable share messages.
Cons: depends on the themes you use, sometimes it’s not displayed properly.
5. WooCommerce Instagram
Instagram is just a must for any eCommerce website that emphasizes graphic impression. This plugin also comes from WooThemes and allows you to display Instagram photographs of your products, based on hashtags.
Pros: quick and easy setup, beautifully displayed
Cons: a little pricey ($29+)
6. WooChimp – WooCommerce MailChimp Integration
One more MailChimp plugin for you to try. WooChimp integrates your WooCommerce store with MailChimp in just a few simple steps. This plugin fully supports MailChimp’s Ecommerce360 functionality, multiple mailing lists, subscriber groups, merge tags and webhooks. It also adds a signup option to the checkout.
Pros: effectively manage customer mail list
Cons: more expensive than the previous one ($25 compared to $15)
7. StoreYa WooCommerce Extension
It fully imports your WooCommerce store directly to your Facebook fan page. This integration is a simple process that requires no coding. Your store will appear as a tab on your Facebook fan page.
Pros: have free and premium plan, many features
Cons: the layout is quite simple
It’s time for WooCommerce social media plugins
You may want to read more about the role of social media in eCommerce hereor read about real case practices in this article. Another list for other WooCommerce promotion plugins is also ready if you are really digging deep! Wait no more, start building your online nation!
Have you used any of the above? Share with us your experiences here. And also don’t hesitate to recommend your favorite plugins.