How do you do guys? However you are, enjoy the new week with WooRocketstips and tricks for your WordPress website! This week our big-guy-WordPress Blog will give you some indispensable SEO tips to make your website rock. Are you confident that you’re practicing all of these 5 tips? Scroll down to see if you are missing any good tip.
1. Take content as priority
2. Use WordPress Plugins for SEO
3. Use Premium WordPress theme
4. Set up Google Authorship.
5. Build external links
What is SEO?
From the early 1990’s, website owners turned to new concepts for making their website: A website with a higher rank in search engines increasing its visibility can add more values to the business. Therefore, a bundle of SEO techniques, processes and guides has been created to do this job. In general SEO is a complicated process which involves 3 major groups covered by Search Engine Land’s Peridiodic Table of SEO Success Factors: On The Page SEO, Off The Page SEO and Violations.
Search Engine Land’s Peridiodic Table of SEO Success Factors
However, in this blog post, I will give you some outstanding SEO tips for your website. A quick review of this really may help.
1. Take Content as a priority
Matt Cutts, Webspam team leader atGoogle has repeatedly said thatquality content is key to Google rankings, and Bing’s Duane Forrester, Product Manager at Bing reminded marketers that “allSEO ranking signals revolve around contentof some kind”. The first step of the SEO process is always creating valuable content for readers. Add these factors to content to make your Website step up in Search Engines rankings:
- Quality not quantity: If a brand produces a large quantity of poor quality content, how does that make an audience want to stay? It very well may not. If an audience is bouncing from content that they’re not engaged and then they’re not moving forward towards a purchase.
- Unique Images: Images are pieces of content too. So consider this, if Google is capable of reading and recognizing your images, it wouldn’t it be reasonably safe to assume that it also takes them into consideration when deciding if your content is unique or not.
- Information not sales: Readers and consumers are faced with advertisements trying to sell something all the time. So, don’t use any more selling words. Quality content is like the right key to the right locked door. Define your target readers. Write unique contents to solve their problems. Then your writing will get more traffic.
HubSpot, the famous marketing software platform is typical business that succeeds in content marketing. This makes sense because HubSpot itself does a lot of content marketing. They produce case studies, videos, podcasts, webinars, and ebooks for their audience, educating them about their industry. All of that education helps HubSpot customers use the platform more effectively, but it also attracts new users interested in these sources of information.
Hubspot- a business successfully uses content marketing
2.Use WordPress plugins for SEO
Everyone who has a WordPress Blog is accustomed to the term “SEO”. WordPress is extremely well-coded which is why many call it SEO-friendly. But the real SEO benefit comes from WordPress plugins. The WordPress plugin for SEO by Yoast is by far the most complete SEO solution. It has received over 4.5 million plus downloads and with an average 4.7 star rating over 5 because of the some outstanding features such as showing Google search result when writing the meta information, providing XML sitemaps that support images or social integration for your site.
WordPress SEO plugin by Yoast
Besides All-in-one SEO plugin developed by Michael Torbert is another good choice. It can automatically generate meta description, meta keywords, optimize your titles and add alternate tags to all your images. This is really important task as search bots can understand the graphics and they only need the text-based explanation.
Finally, All-in-one SEO plugin is the only SEO plugin which has extended support for eCommerce websites. And with its advanced algorithms it can check your blog for any kind of duplicate pages so as to prevent panda penalty. Overall, it’s a complete solution advanced WordPress users.
All in One SEO pack-one of the most effective plugin for SEO
WordPress plugins for SEO are what you can’t ignore to make your WordPress site improve its Search Engine rating. So don’t hesitate any more to take a suitable one!
3. Use Premium WordPress Themes
What is Premium theme? A premium theme is different from a free theme in that you have to pay for it; but it is very worthwhile. Remember our last post about Premium WordPress Themes, it brings your WordPress sites a bunch of cool advantages such as a premium look, premium customer support, easy customizationetc.
Premium WordPress themes are especially advantageous for SEO. For a free theme, you possibly need a lot of plugins and features to get your blog optimized for SEO. With so many meta-tags, plugins and features running on your blog, it might make it extremely slow. Premium WordPress themesoftencome with good code. And good code comes from clear structures, simple logic and consistent rules. Unlike using a random free theme picked up from anywhere, there is no fear of unclear code or horrible HTML or security vulnerabilities. You don’t pay for a mess.
Moreover, the clean code of a good premium theme makes itself easy to be scanned and crawled (like a clean wide flat road, no pebbles and no potholes so no one stumbles). Google and other search engines are clever enough to index your site’s content, so there is no need for a good premium theme to brag about great SEO gains.
4. Set up Google Authorship
A Google-verified author’s content appears differently in search results than a typical link that has no author associated with it. In addition to the normal excerpt and link, you will also get a small thumbnail of your photo (taken from your G+ profile) and your name, which links to a list of everything associated with your Google Author identity.
Google authorship entry by TamNL
Setting up Google authorship for content you make has great SEO advantages:
Quicker Indexing:According to Jeff Sauer in “Google Authorship and the Fast Track to Better Rankings: A Case Study”, the sooner that you connect Google+ authorship to a new domain, the sooner you will be indexed.
Higher traffic from Google+: Google+ has both direct and indirect benefits for SEO, and certainly for social media marketing, driving traffic, brand building, outreach, and content marketing. Seriously, if you haven’t set up it up yet, now is the very time for you to do so.
The benefits for SEO and author authority are significant. If you have set it up, how is it working for you? Let me know.
5. Build External links
I am sure that the saying “I am good” or “My cousins are good” are not as credible as the saying of a third party that “You are good”. It is the reasons why external links are always more influential than internal links.
To build influential external links for your WordPress website, bear in mind these things:
- Whether the linking domain is trustworthy or not
- How popular the linking page is.
- Whether there is relevant linking between contents of the source page and external link.
- Which anchor text is used in this link.
- The number ofdomainsthat link to the target page.
- The number of variations that are used as anchor text to links to the target page.
In a nutshell, I would like to repeat that SEO is a really complicated process, and I hope that our tips including content, WordPress plugins for SEO, Premium WordPress Themes, Google Authorship and External links will help you. Feel free to give me your ideas or tell me how you can handle with these tips. Furthermore, follow our WordPress Blog to get more useful tips for your site. See ya’!