Unlike big fashion brands like GAP, Adidas, or Burberry, small and medium fashion eCommerce stores have a limited amount of budget and resources to run global promotion campaigns. Meanwhile, they have to maintain the conversion rate as high as big ones to reach their business goals. In the year-ending season, small shop owners have to face strong competition from big brands, and not all of them have enough experience on website design or conversion optimization. If you are running your online fashion shop on WooCommerce, and wonder which strategies are the best for you, we have some sale WooCommerce boosting tips for you (live examples included!). Please follow and pick up some tips that are suitable for your store. Let’s go!
Why you need sale WooCommerce boosting?
Before mentioning the ultimate tip list, we need to define the reason of applying sale WooCommerce boosting tips clearly. Only after having fully understood of how it helps you in your business goals, you can go ahead with our below tips for your promotion campaigns.
As I mentioned at the beginning of this article, small and medium online fashion stores don’t have a huge amount of money and team to run. Integrated marketing, for these shop sizes, is a big challenge, since they have to struggle with too many channels while there are often one or several people to take care marketing works. Therefore, utilizing the current eCommerce site for promotion helps save their budget. Instead of spending thousands of bucks for running Google display ads without having a clear strategy, or proper conversion tracking settings, the marketing team only focus on the WooCommerce site and try to catch customers everywhere on the site.
In the holiday season, your current WooCommerce website if a great place to start converting sales. FYI, we have also written down some holiday boosting tips on WooCommerce.
10+ sale WooCommerce tips
So here is the most-wanted part of this article – sale WooCommerce tips from our research for our latest premium WooCommerce theme. But this is not the final number. We will also update more tips below.
Note: Please think twice before applying any tips below. Some suggestions may be not suitable for your fashion eCommerce site, or you may overlook some important ones.
Tip #1 – Sale WooCommerce banners everywhere
Paid marketing could be costly if not used wisely, so it’s better to start with zero budget via WordPress banner.
If you want to make banners for a particular campaign, you need to define the global concept for your campaign. It’s recommendable to use only one idea per campaign. The message must be clear and straight to the point. Otherwise, your banners will seem to be for different campaigns, and that’s not consistent.
If you make banners for specific products or just to boost sale for few products, then you can neglect the concept building step.
Then, you need to decide where to put the banners. Some shops usually use the main promo area on the homepage to put banners. The homepage is the first glance of almost all visitors to your fashion eCommerce store. You can begin applying banners on this area.
It’s up to you to choose whether using either the rotating or static banner style. According to our research for fashion eCommerce WordPress theme, only 36.96% of which is using the rotating style, while there is 63.04% ones prefer static banner. The rotating banner which moves too fast or too slow will usability of your eCommerce store. Using static banner is emerging, and we guess this type of banner will soon replace rotating banner. But up till now, you can still use rotating banner if your fashion shop has many promotions at the same time. Just remember to set the proper rotating timing.
It would be perfectif you have some statistics about the click rate of banner’s slots before making the final decision. Some hot slots may bring higher conversion rate versus those with no clicks at all. For click rate, you can set up event tracking in Google Analytics, or use some heat map tracking tools like Mouseflow, CrazyEgg, or HotJar. If you have no coding experience, we recommend you to use the second choice.
- When deciding banners’ positions, don’t forget to check banner’s slot size for the best graphic display. You can use the inspect feature of Chrome to know the banner’s slot size.
- Make sure there are not too many banners on an area. Otherwise, your visitors will lose concentration, and this can lead to the reduction in conversion.
Another favorite position that we have seen while doing research for 40+ fashion eCommerce websites is the product category menu. Don’t use the annoying text menu like you are in the 2000s! You can utilize it as a brand new position for your banners.
After that, you have to create banner graphics. If you have a designer to do it for you, it’s perfect! But if not, you can still make banners on your own by using some free online banner builder tools like Canva or Design Bold. These tools are made for instant usage without coding or design experience. We have tried both and confirmed that they are all ideal for a shop owner like you. If you know any more banner builder tools, please let us know in the below comment section.
Tip #2 – Have a stellar sale WooCommerce page
An excellent sale WooCommerce page does convert better than your homepage or a filtered product list page. This assumption has been confirmed on TED Talk on November 2011 named “How to Make Choosing Easier?”, which has been viewed more than 2.1 million times, The speaker, Sheena Iyengar, shared the result of a test she did as a grad student in Stanford University at a grocery store. After an experiment with fruit jams (which has 348 variations to choose from), she concluded that when narrowing down the number of jam’s variations on the store racks from 24 to 6, there are more people buying jams. A sale page is like a rack. It is used to filtered target customers, or the ones who are mostly willing to purchase our products.
Giving people too many choices tends to lessen their satisfaction. (Barry Schwartz, The Paradox of… Click To Tweet
The homepage is designed for multiple purposes. Filtered product list or product category is born for general shopping purpose. Unlike homepage and filtered product list, sale page removes all distractions (like promotion banners to other campaigns, product category navigation, blog posts, etc.) to focus on one primary goal: convert sales for the current campaign.
Moreover, it helps you collect all product items on your campaign into one page for better management. If a product item on your campaign runs out of stock, it’s better to realize and restock or remove it from the sale page. On the other hand, you will get into messy when working on filtered product list or your homepage.
The third effect of having a proper sale WooCommerce page is that it helps tell your promotion stories better. If you have a story for promotion campaign, then a sale page will better tell your story when comparing to a filtered product list or a small banner on your homepage.
It is advised that you should need only one sale page per campaign. And each one delivers only one promotion message. In case you have a big campaign, you should divide it into smaller ones and make sale pages for each small campaign.
However, in fact, almost all fashion eCommerce sites have more than one ongoing promotion campaign. So they all have a “Sale” (or “Clearance,” or “Sale-off”) page to collect information about all promotions campaigns on their site. They also put a link to that “Sale” page on product category navigation, so that customers can access that page easier.
Don’t forget to put links to the sale WooCommerce page. Otherwise, no one knows that you have promotions. You can put a link on product category navigation, or on the top sticky bar.
If you have any coupons, just add them here to attract visitors.
Tip #3 – Use size guide
Unless your fashion product items are free size, size guide (or size chart) is an essential element for a product detail page that converts. According to our research for fashion eCommerce site, 88% real fashion stores using size guide in every product detail page. A size guide is undeniably must-have. It helps customers pick up their suitable item’s size. Therefore, they are more likely to purchase the item.A size guide is undeniably must-have. It helps customers pick up their suitable item's size.… Click To Tweet
Don’t use a long general size guide for all products. You should make different size guides based on product categories.
In sale WooCommerce plugin market, there are many plugins that can help you build and insert size guide into product detail page. Some are free, some are not. You need to check your web development budget and decide whether free or premium option is suitable for your fashion eCommerce site. Sometimes paying some extra bucks for a premium one can be a good investment
- Adding image description can help your customers calculate the size metrics easier
- ASOS is a great example for building size guides.
Tip #4 – One-page checkout
Checkout is usually the last and also the hardest step in the fashion eCommerce conversion flow. Customers can quickly change their mind and abandon the checkout step. According to a poll of 1,200 shoppers by WebCredible, there is 1 out of 10 people leave their shopping cart because the checkout wastes too much time.
One-page checkout makes tough decisions easier by simplifying the checkout fields. When comparing to multi-page checkout. The difference between these 2 check out styles is that it makes optimizing the checkout page easier.
ASOS is a great example of applying the simple one-page checkout. By removing all unnecessary elements (sticky top bar, menu, promo banners, etc.) this checkout focuses on completing the order. All steps are clearly included on this page, so customers know where they are in the checkout flow, and which field they are on.
When designing conversion flow on your fashion WooCommerce site, remember to remove anything that doesn’t relate to the checkout step. The menu, sticky top bar, promotion banners, and much more to come. You don’t want customers to go back to shopping cart or any sale landing page, and then confuse with more product items or even decide not to finish the current order. It’s hard to make customers add products to cart, but it’s even more challenging to keep them finish the conversion flow as planned. So don’t lose any chances!
- Payment badges (or payment methods) are critical to letting customers know how can they pay for the order
- Provide help on checkout can be useful for customers in case they face any errors. A hotline number or even live chat may be a great solution
- If you have any security certificates, please include it on the checkout page. A security certificate icon is a simple but effective way to remind customers that all their personal information is kept secret during the checkout process
- Show product items with thumbnail images on the checkout page so those customers are always sure that they will get certain items. This reduces the chance of getting back to shopping just to check the item list.
Tip #5 – Conduct detailed product description
Since customers can’t touch or try clothes before buying, a fashion product page with detailed information about that products is more useful for customers than a bunch of default ones with short texts.
In fashion, customers often look for the materials, color, sizing, and how it looks on a certain product. So it would be great if we can provide that information on product detail page for them.
- Don’t forget the size guide (unless this is a free-size product) on the product detail page. The size guide helps customers pick up the item’s style that is fitted with them. You can view a fashion product page with size guide here.
- Custom attributes are great if you have a variable product (product with many colors, sizes, or patterns). Here’s how top 3 popular variation styles appear on your fashion WooCommerce shop
- Proper product images are also critical
Tip #6 – Use a shop layout designed for mobile devices
Fashion good purchasing via mobile is exploring. Sooner or later, all purchase will be on mobile. Therefore, to reach the highest conversion rate on mobile devices, we highly recommend you to pick up a shop layout designed for mobile devices.
You can still use the desktop layout on mobile devices. However, in the long run, it won’t bring you a great user experience. Mobile and tablet screens are quite small, and your customers cannot see the whole shop conveniently. There will be broken layouts, information missing, error while doing the checkout, as well as more unexpected problems when keeping the desktop layout on mobile devices.
A user-friendly sale WooCommerce shop layout should be relatively simple. In other words, you should reduce all unnecessary elements to drive your customers better to finish only one goal: purchase items.
Web browsing space on mobile devices is limited. Use it wisely.
Tip #7 – WooCommerce live search
Customers are impatient. They hate waiting. Therefore, we need to provide what they need in first search queries.
With WooCommerce live search, customers can instantly get the items that they are seeking without going to search result page. The concept is quite simple: just type one or several words in the search query, then the search result will appear right below the search bar, with the links to product detail pages.
Tip #8 – Have information pages
Information pages seem to be in default settings of some fashion eCommerce sites, but have we acknowledged enough about how they affect your conversion rate?
Having detailed and updated information pages help reduce returning rate and supporting time on your sale WooCommerce shop page. With such a product detail page like this, customers are more proactive in finding instruction and info right when they need it. Some traditional information pages are:
- FAQs: general questions about the shop (that many customers have asked before)
- Shipping & return: information about how they can receive the items as well as how to return the items if they are not satisfied with the order
- Order tracking: know how their order is being progressed
Tip #9 – Maintain a blog
Not many fashion eCommerce sites have a blog. But if you have enough time and resource, then you should go with blogging. A blog is a connection between your shop and your customers. It is also where you can post promotion updates. Moreover, you can even convert loyal blog audiences (except your customers) into new customers using blog posts with links to product item pages.
When comparing to other marketing channels like paid ads, PR or partnership, the blog doesn’t cost much. Moreover, in WooCommerce, you can easily change different blog layouts without coding or design experiences. Therefore, blogging is suitable even for shop owners.
Below are some blog topics. You can add more or pick some based on your target customers
- Outfit of the day
- Fashion tips
- Interviews with fashion bloggers
- New product presentations
Tip #10 – Payment badges
I have mentioned on the previous tip on one-page checkout that you should have payment badges (or payment methods) on your checkout page. This helps customers easily figure out how they can pay for the order.
Moreover, you should also display payment method icons in the footer, right below information page list. Everyone who gets into your fashion eCommerce site can always view this section and have in mind about your available payment methods.
You should define some well-known WooCommerce payment gateways that your fashion eCommerce site can deal with, then put icons on footer and the checkout page.
Tip #11 – Security certificates
Everyone are always worried when entering their personal information on checkout, so it’s vital to add security certificates on checkout page.
You can search for many certificates online, like Norton Securities, DigiCert, Hostgator, etc. The most popular and also simplest one that many fashion eCommerce site is using is SSL. SSL makes every transaction private.
A WooCommerce site with SSL enabled is easily recognized with 2 following clues:
- A green lock icon on the web address bar
- URLs start with “https” instead of “http”
For one single domain, an SSL certificate costs from $30 to $50 per year, and up to $300 for multiple domains.
Tip #12 – Product filtering
When wisely used, product filtering can help customers quickly navigate the product items that they want in a shorter time than browsing page by page.
You should limit the amount of options in product filtering. Otherwise, customers can get lost in this section. Some popular options that we have found in 400+ fashion eCommerce websites are:
- Product category
- Price range
Some additional options
- With sale-off/discount
- Let them filter more than one option for higher flexibility
- Make it easy to remove/add new filters
- Quickly refresh the page, or either using lazy loading to prevent waiting time
- Keep the product filtering sticky if the product list is too long
- Clarity of options with short option names like “Size,” “Brand,” “Color”
- Use custom attributes for better recognizing option terms
We have no conclusion for this blog post. This list will be updated frequently. Stay awaited! 😉