6 Types of Online Businesses You Can Launch With WooCommerce (And the Themes to Get You Started)

WooCommerce is the most popular, free e-commerce plugin for WordPress. Its flexibility and powerful set of features enable users to set up virtually any kind of online business.

Starting an online business is hard work that requires many decisions to be taken at the right time. One of the very first decisions you’ll have to make is what kind of online business do you want to build. With so many forks in the road, which path do you pick?

WooCommerce ships with the bare necessities – product pages, shopping cart, payment gateways, – taking care of most of the grunt work for you. All you have to do is decide which direction to move in. In this article, we’ll look at different types of online businesses that you can build plus the themes to help you launch them.

Let’s get started!

Blogging Sites

It’s very likely that you’ve heard all about those personal bloggers who were able to make a living by blogging. Although most people will tell you it’s not possible, the reality of the matter is that it is – if you’re doing it right. The idea behind making money from your personal blog is that you’re given a platform which you can leverage to build connections and let your audience how valuable you are by sharing your thoughts with them.

Where a few people can go the distance and make a comfortable living directly from blogging, even more can leverage their content to open up new opportunities. Through blogging, you can create some pretty amazing opportunities for yourself – consultancy, seminars, and maybe even online courses.

If you’re not into that kind of stuff, you can identify a problem people online have, solve it, share your insights with your readers and then monetize it with affiliate links. Nowadays, almost everyone has an affiliate program you can sign up with – hosting providers, caching solutions, plugin developers – you name it. Once you start getting a lot of incoming traffic, you can even sell advertisement space on your blog or set up a job board.

Long story short: blogging is a viable online business if you’re willing to invest enough time and effort into it (and a whole lot of patience!). Let’s take a look at one of the most profitable online blogs – TechCrunch.


According to Online Income Teacher, Michael Arrington’s TechCrunch is valued at $10.82 million and brings in over $14,000 per day! TechCrunch is one of the most influential news brands in the tech industry. This popular blog started out in 2005 and has since then become a complete news outlet.

Pretty impressive, right? With the right theme to get started with, you’ll be able to supercharge your own blog in no time. Speaking of the right theme, check out this excellent blogging theme to help you kick things off.

Corsa Theme



Corsa is an elegant blogging theme for WordPress sites that features a responsive layout that is optimized for all modern mobile devices. If you’d like to custom design your site’s pages, the theme’s built-in WR PageBuilder tool makes it possible to create professional looking pages by dragging and dropping everything into place. That said, you can also pick from one of six different layouts if you don’t want to create your own.

Corsa enables users to personalize their blog’s design to deliver optimal user experience and engage visitors with amazing content that draws the reader in. The theme also features stylish and contemporary typography on a sensible page that is easy on the eyes.

If you’re not sure how to make a WordPress website, check out this step-by-step guide.

Corporate Sites

According to Wikipedia, a corporate website is an informational website operated by a business or other private enterprises such as a charity or nonprofit foundation. Creating a web presence for your organization is a great way to promote your business and increase brand awareness. With WordPress, entrepreneurs and business owners can effortlessly create a professional website for their organization in minutes.

The primary objective of corporate websites is to promote the organization online by conveying useful information to the organization’s existing and potential customers, clients, investors, or target market. It works as a powerful platform through which users can showcase projects the organization is working on, display testimonials from past clients, and present their portfolio.

A blog page on a corporate website also plays a key role in enhancing brand awareness through followers and enabling the organization’s team to connect with their consumers through an informal platform. By allowing your customers to share content and promotional offers directly from your company’s website to their social media networks, you can open up a whole new gateway to gain exposure and reach a wider audience.

The Clorox Company is an excellent example of a corporate website that’s run on the WordPress CMS. It does a great job of communicating what the well-known brand is all about through its blog and Our Story page.



One of the things that stand out is that they offer an exclusive coupon to consumers who visit their site and allow them to share the page on social media networks. At the bottom of the page, visitors find a line-up of the products that the company manufactures which works to improve brand recognition among their viewership.

Setting up your own corporate website becomes painless once you’ve selected the right theme. Our Elite theme is a fantastic, multipurpose theme that makes for a great foundation to any corporate website.

Elite Theme

Elite theme


Elite is a free, one page WordPress theme that features a clean, edgy design – ideal for corporate websites. Most corporate websites, like The Clorox Company, show everything off in a single page in effort to increase accessibility and improve the user’s browsing experience. Although pulling this off can be a little tricky, Elite does a great job of displaying everything your consumers want to know about your company through its professionally-crafted, one-page design.

The Elite theme also ships with a plethora of page elements that enrich your WordPress website with the must-haves of an exemplary corporate website. It includes a portfolio system, team members section, and testimonials neatly packed into the homepage. The theme’s parallax scrolling feature makes the user’s browsing experience a pleasure without compromising on page speed.

Electronics Store

According to Consumer Reports’ latest survey, online retailers (Amazon.com, Crutchfield.com, and B&H) beat walk-in retailers. Part of it is because it’s much, much more convenient to shop from home and the other part is that online retailers often give better prices. Setting up an electronics e-store is big business and sites like ThinkGeek, Crutchfield, and Dynamism is an excellent example of how it all works.

Identifying consumers’ problems and then solving them is the essence of any successful online business and though this may be harder to accomplish with an electronics store, it’s certainly possible. Once you’ve got your idea and business plan in place, setting up an e-commerce enabled electronics store is a breeze.

Online electronics stores generally focus on establishing a complete e-commerce module that includes a product catalog, shopping cart system, and convenient checkout functionality. They concentrate on highlighting the products they have in stock and categorizing them into various categories such as Best Sellers, New Arrivals, and Sale Items. Coupons, special discounts, and items on sale often merit a special place on the homepage with a flashy tag to draw attention. The combination of all these page elements makes for a successful electronics store.

ThinkGeek, for instance, has all of these vital elements neatly packed onto their homepage.



The electronics store website makes a point of offering free shipping to customers on a minimum order of $75 right off the bat. They also feature an easy navigation to categorized pages which plays an integral role in enhancing the customer’s shopping experience by helping them find what they’re looking for. Lastly, the ThinkGeek website provides easy access to the shopping cart which further elevates the overall shopping experience and reduces the chances of cart abandonment.

Setting up a WooCommerce enabled electronics store with WordPress is easy – if you’ve got our free eMax theme, that is.

eMax Theme



eMax is a WooCommerce electronics theme that is responsive and retina ready right out of the box. It features a special Christmas style integration which enables users to switch from the otherwise professional-looking style to a more festive design around the holidays. The eMax theme has just about everything you could want in an electronics store website – neatly displayed product catalog, sales badges, shopping cart, and coupons system.

In addition to all the visual appeal, the eMax theme is SEO optimized which ensures that your e-store will rank better on search engines. It’s also WPML compatible and translation-ready, so if you’re thinking of selling to an international audience down the road, you’ll have all the right tools in place to do so.

Fashion and Accessories E-Store

If you’ve got a flair for setting up an e-store that sells clothes and accessories, then you’re going to need a fashion-forward e-commerce site. The difference between selling fashionable goods or wearables and other products is that your customers will naturally be more concerned with how, say, a dress looks from various angles or the different colors and patterns a particular tie is available in.

In this regard, building a fashion and accessories e-store is tricky and comes with a different checklist of page elements than a regular e-commerce site. What you’re looking for is an elegantly chic-looking site that offers top-notch functionality – after all, what good is a visually appealing website if your users can’t navigate through it?

Some of the basic design elements you’re going to need to provide a contextualized shopping experience are big images, video content, product zoom functionality, color toggles, and a slider. The success of a fashion and accessories e-store is how much value you can deliver to your visitors. Let’s take a look at one of the best WordPress-based online clothing stores, BB Dakota.

BB Dakota

BB Dakota

On accessing this website, visitors are presented with big imagery paired with classy typography. When you click on an article of clothing from the Clothing section, you’re redirected to a page for that particular product that has images of it taken from various different angles. In addition to this, visitors can also toggle the colors of the clothes and read about the product from the information and size section.

If a fashion and accessories e-store piques your interest and you’re thinking about going in that direction with your online business then check out our Ferado theme to help you kickstart your e-commerce site.

Ferado Theme



Ferado lets webmasters create custom pages with its built-in WR PageBuilder empowering them to fully customize their fashion and accessories e-store. Webmasters can also start off by using one of the many pre-built homepages and experiment with 6 color schemes and 2 header styles to create a truly chic site that matches their company’s brand. The theme also ships with a revolution slider so you won’t have to purchase a third party plugin to integrate slider functionality.

The theme is compatible with WooCommerce – an e-commerce plugin that gives you all of the important functionality such as color toggles and product information from the get-go. If you’re not particularly tech-savvy you can leverage the theme’s shortcode integration feature to create visually enticing, complex page layouts in minutes without having to code.

Restaurant Site

One of the most difficult online businesses to jump into is the food business. Creating a deliciously appetizing website is difficult enough in itself and the growing competition doesn’t make it any easier. That said, if you’re able to create an engaging restaurant site with the right page elements then you can expect a massive increase in revenue, as well.

The idea behind a restaurant website is to create a delightful experience for your customers before they actually arrive at your restaurant. Successful restaurants take care to add a little piece of their brand to their website in hopes of acquainting guests with their menu, services, and ambiance. In short, you’re trying to reflect what it’s like to dine at your restaurant through your website. By the time your guests are done browsing your site, you’ll have conveyed your brand to them, and they’ll (hopefully) have made reservations to stop by and check it out for themselves or placed an order to try out your food.

Italio is a well-designed WordPress-based restaurant website that enables users to place orders online and go through their menus.



The website leverages the use of big imagery to display the restaurant’s kitchen on their homepage which gives guests some insight into the style they follow. Italio also does a great job of displaying their menu on the site’s homepage with big images of the food to captivate the guests’ attention. Another pretty neat feature is the use of a revolution slider to display featured dishes. And once the guests are done browsing through the site, they can place an order by navigating to the Online Ordering page.

If you’re a food lover who wants to try out the restaurant business for yourself, you’re going to need an engaging site to go to your store to allow customers to place orders online. Our Michello theme lets you do just that and more!

Michello Theme

Michello restaurant theme


Michello enables webmasters to create pages with the Visual Composer page builder to really show off their restaurant business to potential diners. Even if you only possess minimal technical expertise, you’ll be able to create a unique page layout in minutes with the drag and drop page builder. Michello ships with a revolution slider that allows you to display your delicious dishes, promotional offers, or even restaurant events creatively on your homepage.

One of the best things about this feature-rich theme is that it integrates seamlessly with the popular WooCommerce plugin. Webmasters can launch their restaurant’s website in minutes and then start selling and managing the food orders without having to install a third-party plugin. With the Michello theme, you’ll be able to drive prospective guests to your restaurant’s tables in no time!


Online shopping has become a custom for standard consumers which makes it necessary for all businesses to have a web presence – even grocery stores. Launching an online store for a supermarket is an incredibly profitable business. Studies show that online food shopping soared up 110% in the last 5 years. According to online shoppers, buying groceries, toiletries, and cleaning products online means a hassle-free shopping experience from the comfort of their home. In addition to this, it’s much easier to keep track of how much money you’re spending.

Supermarket websites generally offer a few more features in addition to the basic e-commerce functionality. These may include time-saving tools such as shopping lists, favorites’ list, and delivery booking and money saving tools such as top offers, store switcher, and swap-and-save functionality. Another distinct feature supermarket websites have is that they categorize their products and allow easy navigation from the homepage.

Let’s look at one of the most popular supermarket websites, mySupermarket.

mySupermarket theme for supermarkets


mySupermarket is a supermarket website that enables consumers to buy everything from bakery goods to frozen foods and baby products to cosmetics. One of the best features about this site is that it lets users enter their grocery list, and it displays the best deals they can get on all of the items on their list.

The website also features a revolution slider on the homepage for customers to browse through the latest coupons and deals right off the bat. The website groups the products they stock into several different categories and display it as a navigation bar to allow for an enhanced shopping experience.

Creating your very own supermarket website with unique features is a cake walk with our WooPlus theme.

WooPlus Theme

WooPlus theme for online shop


WooPlus is a feature-rich shopping theme for WordPress sites that not only looks amazing but provides a memorable online shopping experience. Users can create custom pages with the theme’s built-in drag and drop WR PageBuilder. Those of you who would rather go for a pre-made template can use one of the many styling options that come with theme including multiple homepages, color schemes, and header styles. The theme also ships with a revolution slider that allows you to showcase featured products.

WooPlus integrates seamlessly with WooCommerce allowing webmasters to focus on delivering value to their customers while it takes care of all the grunt work. Another fantastic feature users can leverage is WooPlus’ shortcode integration which empowers non-developers to design complex layouts without having to code.

Wrapping It Up

With a great idea, a foolproof business model, and the right WordPress theme you can launch a unique online business that your customers will love.

While this list is by no means exhaustive, we hope it gives you insight into some of the viable online businesses you can launch with WooCommerce. We covered a case study based analysis of some of the most popular sites in each category and suggested some WordPress themes to help you get started with launching your own online business.

Have you launched an online business with WooCommerce? Did you use any of the themes on our list? We’d love to hear all about your entrepreneurial experience so let us know by commenting below!


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